Is Make America Great Again Trademarked by Trump
Trump's "Brand America Corking Again!" sign used during his 2022 presidential entrada earlier Trump selected Mike Pence as his vice presidential running mate
"Brand America Great Again" or MAGA ()[a] is a campaign slogan used in American politics popularized by Donald Trump in his successful 2022 presidential campaign. Ronald Reagan used the like slogan "Let'southward Make America Great Again" in his successful 1980 presidential entrada. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and used information technology once again in a radio commercial aired for his wife Hillary Clinton'south unsuccessful 2008 presidential master campaign. Douglas Schoen has called Trump'southward use of the phrase "probably the well-nigh resonant campaign slogan in recent history", citing majorities of Americans who believed that the country was in decline.[2] [3]
The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by those who support and oppose the presidency of Donald Trump.
Since its popularization in the 2010s, the slogan is considered a loaded phrase. Multiple analytic journalists, scholars, and commentators link it to racism in the U.s., regarding information technology every bit domestic dog-whistle politics and coded linguistic communication.[four] [v] [half-dozen] [7] The slogan was also at the center of ii events originally reported inaccurately in most media outlets, the Jussie Smollett hate crime hoax and the Jan 2022 Lincoln Memorial confrontation.[eight] [9] [x] [11]
Use before Donald Trump [edit]
Alexander Wiley [edit]
The phrase was first used by Republican senator Alexander Wiley in a spoken communication at the tertiary session of the 76th United States Congress in anticipation of the 1940 United States presidential ballot: "What is the way? Hither is America. There are 130,000,000 of united states of america. America needs a leader who can coordinate labor, uppercase, and management; who tin can requite the man of enterprise encouragement, who can requite them the spirit which will beget vision. That volition make America groovy again."[12]
Barry Goldwater [edit]
The slogan was institute in some advertizement associated with Barry Goldwater's unsuccessful 1964 presidential campaign.[13]
Ronald Reagan [edit]
"Let'southward brand America great again" was famously used in Ronald Reagan'due south 1980 presidential entrada. At the time the Usa was suffering from a worsening economy at home marked by stagflation and Reagan, using the land's economic distress as a springboard for his campaign, used the slogan to stir a sense of patriotism among the electorate.[xiv] [fifteen] [16] [17] Within his acceptance speech at the 1980 Republican National Convention, Reagan said, "For those without chore opportunities, we'll stimulate new opportunities, particularly in the inner cities where they live. For those who've abandoned hope, we'll restore hope and nosotros'll welcome them into a great national crusade to make America dandy over again."[18] [19]
Neb Clinton [edit]
The phrase was too used in speeches[xx] past Neb Clinton during his 1992 presidential campaign.[21] Clinton also used the phrase in a radio commercial aired for Hillary Clinton's 2008 presidential primary campaign.[22]
During the 2022 electoral campaign, Clinton suggested that Trump's version, used equally a campaign rallying cry, was a bulletin to white Southerners that Trump was promising to "requite you an economy you had 50 years agone, and... move yous dorsum upwards on the social totem pole and other people down."[23]
Christine O'Donnell [edit]
Christine O'Donnell'due south book nigh her unsuccessful 2010 bid equally the Republican nominee for a US Senate seat in Delaware was published by St. Martin'south Press on August sixteen, 2011, as Troublemaker: Let's Practise What It Takes to Make America Swell Once again.[24]
Employ by Donald Trump [edit]
Donald Trump wearing a "Make America Great Over again" cap during his 2022 presidential entrada
In December 2011, Trump made a statement in which he said he was unwilling to dominion out running as a presidential candidate in the future, explaining "I must leave all of my options open because, to a higher place all else, nosotros must brand America great again."[25] Also in December 2011, he published a book using equally a subtitle the like phrase "Making America #1 Again" – which in a 2022 reissue was changed to "Brand America Great Again!"[26]
Trump popularized the slogan "Make America Great Once again" by stitching it onto his widely distributed cap
On January 1, 2012, a grouping of Trump supporters filed paperwork with the Texas Secretary of Country'due south part to create the "Make America Groovy Again Political party", which would accept immune Trump to be that political party's nominee if he had decided to become a 3rd-party candidate in the 2012 presidential ballot.[27] Trump himself began using the slogan formally on Nov 7, 2012, the day after Barack Obama won his reelection against Mitt Romney. Past his own business relationship, Trump outset considered "Nosotros Will Make America Bully", merely did not feel like information technology had the right "ring" to it. "Make America Great" was his next slogan idea, but upon farther reflection, he felt that it was a slight to America considering it implied that America was never corking. After selecting "Brand America Smashing Once more", Trump immediately had an attorney register information technology. (Trump later said he was unaware of Reagan's use in 1980 until 2015, but noted that "he didn't trademark information technology.")[28] On November 12 he signed an application with the Us Patent and Trademark Office requesting sectional rights to apply the slogan for political purposes. Information technology was registered as a service mark on July xiv, 2015, subsequently Trump formally began his 2022 presidential campaign and demonstrated that he was using the slogan for the purpose stated on the application.[29] [28] [30] Trump used the slogan in public every bit early as Baronial 2013, in an interview with Jonathan Karl.[31]
Imprint displaying "Vote To Make America Great Once again" on a roadside in California before long afterward the November 2022 election
Trump wearing a "Go on America Not bad" hat in Dec 2019
During the 2022 campaign, Trump oftentimes used the slogan, particularly by wearing hats emblazoned with the phrase in white letters, which soon became popular among his supporters.[32] The slogan was so of import to the campaign that at one point it spent more than on making the hats – sold for $25 each on its website – than on polling, consultants, or television commercials. Millions were sold, and Trump estimated that counterfeit versions outnumbered the real hat ten to one. "...but it was a slogan, and every time somebody buys one, that's an advertizing."[28]
Following Trump'south ballot, the website of his presidential transition was established at greatagain.gov.[33] Trump said in 2022 and 2022 that the slogan of his 2022 reelection campaign would be "Keep America Great" and he sought to trademark it.[28] [34] Nonetheless, Trump's 2022 campaign connected to use the "Make America Smashing Again" slogan.[35] Trump'south vice president, Mike Pence, used the phrase "make America peachy again, again" in his 2022 Republican National Convention speech communication, garnering ridicule and comparisons to the catchphrase "again-again" from Teletubbies.[36] [37] In late 2021, this phrase became the name of a pro-Trump Super-PAC, which was also mocked.[38]
Less than a calendar week after Trump left office, he spoke to advisors about perhaps establishing a 3rd party, which he suggested might be named either the "Patriot Political party" or "Make America Great Again Party". In his first few days out of office, he also supported Arizona state party chairwoman Kelli Ward, who too called for the creation of a "MAGA Party". In late Jan 2021, the former president viewed the proposed MAGA Party as leverage to prevent Republican senators from voting to captive him during the Senate impeachment trial, and to field challengers to Republicans who voted for his impeachment in the House.[39] [xl]
[edit]
Donald Trump took the campaign slogan to social media (primarily to Twitter), using the hashtags #makeamericagreatagain and its acronym #maga. In response to criticism regarding his frequent and untraditional usage of social media, Trump defended himself by tweeting "My use of social media is not Presidential – information technology'due south MODERN DAY PRESIDENTIAL. Make America Nifty Again!" on July 1, 2017.[41]
In the first one-half of 2017, Trump repeated his slogan on Twitter 33 times.[42] In an article for Bloomberg News, Marker Whitehouse noted "A regression analysis suggests the phrase adds (very roughly) 51,000 to a postal service'due south retweet-and-favorite count, which is important given that the average Trump tweet attracts a full of 107,000."[42]
Trump attributed his victory (in part) to social media when he said "I won the 2022 election with interviews, speeches, and social media."[43] According to RiteTag,[44] the estimated hourly statistics for #maga on Twitter alone include: 1,304 unique tweets, v,820,000 hashtag exposure, and 3,424 retweets with xiv% of #maga tweets including images, 55% including links, and 51% including mentions.[44]
Donald Trump ready up his Twitter account in March 2009. His follower-count increased significantly following the proclamation (June 16, 2015) of his intention to run for president in the 2022 presidential ballot, with particularly notable spikes occurring later on his securing the Republican Party nomination (May 3, 2016) and after winning the presidency.[45]
Accusations of racism [edit]
Regarding its use since 2015, it is considered a loaded phrase. Marissa Melton, a Vocalization of America announcer, among others,[5] [6] explained how it is a loaded phrase considering it "doesn't just entreatment to people who hear it as racist coded language, only also to those who have felt a loss of status as other groups have go more empowered."[4] As Sarah Churchwell explains, the slogan now resonates as America Commencement did in the early 1940s, with the idea "that the true version of America is the America that looks similar me, the American fantasy I imagine existed before it was diluted with other races and other people."[46]
Writing opinion for the Los Angeles Times, Robin Abcarian wrote that "[w]earing a 'Make America Groovy Again' lid is not necessarily an overt expression of racism. But if you wear ane, information technology's a pretty skillful indication that y'all share, adore or appreciate President Trump'southward racist views about Mexicans, Muslims and border walls."[6] The Detroit Free Press and the Los Angeles Times reported how several of their readers rejected this label and did non believe the slogan or MAGA hats are prove of racism, seeing them more in patriotic or American nationalist terms.[47] [48] Nicholas Goldberg described the slogan as "fabulous", writing: "It was vague enough to entreatment to optimists more often than not, while leaving enough of room for biting and resentful voters to conclude that nosotros were finally going back to the days when they ran the globe."[49] Polling has shown that near 10 percent of blackness voters identified as Trump supporters,[50] [ non-primary source needed ] while nearly 30 percent of Hispanic voters identified as Trump supporters.[51] [ better source needed ]
Australian political commentator and one-time Liberal political party leader John Hewson writes in January 2022 that he believes the recent global movements confronting traditional politics and politicians are based on racism and prejudice. He comments: "At that place should be little doubt about US President Donald Trump'due south views on race, despite his occasional 'denials', assertions of 'imitation news', and/or his semantic distinctions. His election campaign theme was effectively a promise to 'Brand America Great Once more; America First and Only' and—nod, nod, wink, wink—to Make America White Once again."[52]
Use by others [edit]
In politics [edit]
Political commentator and writer Peter Beinart published a 2006 volume titled The Good Fight: Why Liberals – and Merely Liberals – Tin can Win the War on Terror and Make America Not bad Over again [53] drawing on the philosophy of theologian Reinhold Niebuhr after the Invasion of Republic of iraq and early years of the War on Terror. In 2011, Christine O'Donnell published a volume nigh her Republican Senate campaign in the 2010 Delaware special election titled Troublemaker: Permit's Exercise What Information technology Takes To Make America Nifty Again.[54]
After Donald Trump popularized the use of the phrase, the phrase and modifications of it were widely used in reference both to his ballot campaign and to his politics. Trump's primary opponents, Ted Cruz and Scott Walker, began using "Make America Not bad Once more" in speeches, inciting Trump to send end-and-desist letters to them.[28] Cruz later sold hats featuring, "Brand Trump Debate Again", in response to Trump'south boycotting the Iowa January 28, 2016, argue.[55] The phrase has also been parodied in political statements, such as "Brand America Mexico Again", a critique of Trump's clearing policies regarding the U.S.–Mexico edge.[56] [57]
Employ past political rivals [edit]
New York Governor Andrew Cuomo said America "was never that great" during a September 2022 bill signing.[58] [59] Former U.s.a. Chaser General Eric Holder questioned the slogan in a March 2022 interview on MSNBC, asking: "Exactly when did you recall America was peachy?"[60] [61] During John McCain's memorial service on September 1, 2018, his daughter Meghan stated: "The America of John McCain has no need to be made great over again because America was always great."[62] Trump subsequently tweeted "MAKE AMERICA GREAT Once more!" afterward that 24-hour interval.[63]
Use by detest groups [edit]
A 2022 study using text mining and semantic network analytics of Twitter text and hashtags networks institute that the "#MakeAmericaGreatAgain" and "#MAGA" hashtags were commonly used past white supremacist and white nationalist users, and had been used as "an organizing discursive space" for far-right extremists globally.[64]
Other countries [edit]
In June 2017, Emmanuel Macron, President of France, rebuked Trump over withdrawing from the Paris Agreement. The last sentence of the speech delivered past him was "make our planet great over again."[65]
During his entrada for the 2022 Indonesian presidential election in October 2018, former opposition leader Prabowo Subianto used the phrase "make Indonesia great again", though he denied having copied Trump.[66]
During the Swedish European Parliament ballot in May 2019, the Swedish Christian Democratic Party used the slogan "Brand EU Lagom Again".[67] [68]
Feb 2022 Fridays for Future protest in Berlin with the line "Brand Earth Greta Once more"
Members of the Fridays for Future Movement have often used slogans like "Make Globe Greta Again", referring to activist Greta Thunberg.[69] In 2019, Grant Armour and Milene Larsson co-directed a documentary flick named Brand the World Greta Again.[70]
The Spanish far right party VOX used as slogan "Hacer a España grande otra vez", or "Brand Spain Not bad Once again".[71] [72]
In popular culture [edit]
Rap-rock supergroup Prophets of Rage displaying a "Make America Rage Again" stage backdrop reminiscent of the "Make America Nifty Again" catchphrase as information technology appears on a MAGA hat
The phrase and its variants are widely used and parodied in media.
Developed entertainment [edit]
- Adult film star Stormy Daniels, who allegedly had an matter with President Trump, took part in a "Make America Horny Once again" strip club tour. The tour followed Trump'southward initial 2022 entrada trail and role of the acquirement was donated to Planned Parenthood.[73]
Advertizement [edit]
- A Dunk-a-roos marketing campaign used the slogan "Make America Dunk Again".[74]
Artwork [edit]
- Brand Everything Slap-up Again was a street art landscape past creative person Mindaugas Bonanu in Vilnius, Lithuania.[75] [76]
One-act [edit]
- Comedian David Cross'due south 2022 stand-upwards tour was titled "Making America Great Once again".[77]
Conventions and events [edit]
- In 2016, two Dragon Con cosplayers claiming an clan with Adult Swim and Drawing Network, and dressed equally the World Trade Middle during the September 11 attacks, wore "Brand FishCenter Great Again" hats.[78] [79] [lxxx]
Fashion [edit]
- Manner Designer Andre Soriano used the "Brand America Great Over again" Official presidential campaign Flag to design a MAGA Gown for celebrities in Hollywood to wear on Reddish Carpet e.m. 2022 Grammy Awards.[81]
Films [edit]
- In Hot Fuzz (2007), Inspector Frank Butterman says "Make Sandford Cracking Once again" to Sergeant Nicholas Angel.[82]
- In Holmes & Watson (2018), Sherlock Holmes wears a "Make England Great Again" fez hat in one scene.[83]
- The Syfy film Sharknado 5: Global Swarming (2017) was released with the tagline "Make America Bait Again".[84]
- The tagline for The Purge: Election Year (2016) is "Keep America Great" (a phrase Trump would later use as his 2022 entrada slogan); one of the Telly spots for the film featured Americans who explained why they support the Purge, with ane stating he does so "to keep my state [America] great".[85] The side by side film in the franchise, The Starting time Purge, was subsequently advertised with a poster featuring its title stylized on a MAGA hat.[86]
- The graphic symbol Paul in Da 5 Bloods is an gorging Trump supporter and sports a MAGA chapeau throughout the motion picture.[87]
Games [edit]
- In Assassin's Creed Odyssey (2018), Cleon says "Make Athens Not bad Again" during his campaign against Pericles.
- In the video game Mortal Kombat 11 (2019), Shao Kahn urges Mortal Kombat11 newcomer Kollector to "make Outworld great once more".
- The video game Wolfenstein: The New Colossus (2017) used "Make America Nazi-Free Again" in its marketing entrada.[88]
- In Metal Gear Rising: Revengeance (2013), Senator Steven Armstrong uses the phrase "Make America Great Again" during his speech while battling Raiden.[89]
- In Hitman 2 (2018 video game), an elusive targed named Vincente Murillo is shown doing a circulate under the slogan Haz que Republic of colombia ocean grande otra vez .[xc]
Music [edit]
- Fall Out Boy released a remix of their album American Dazzler/American Psycho titled Brand America Psycho Again.[91]
- Rapper Kevin Gates released a song in 2022 called One thousand.A.T.A, meaning Make America Trap Again.[92]
- Make America Stone Again was a rock concert tour.[93]
- Rap rock supergroup Prophets of Rage, consisting of members of Rage Against the Automobile, Public Enemy and Cypress Hill, chosen their 2022 nationwide bout the "Brand America Rage Again Tour", using a stage properties reminiscent of a MAGA hat.
- Great britain musician and author James Kennedy released a rock protest album in 2022 called 'Make ANGER Great Once again'[94]
- Snoop Dogg released a vocal titled "Brand America Crip Again".[95]
- Frank Turner released a vocal chosen "Make America Not bad Again" on his album Be More Kind (2018).
- Singer Joy Villa produced a single "Make America Bang-up Once more" a few months after actualization at the 2022 Grammy Awards in a 'MAGA' wearing apparel.[96]
- Rapper Lil Wayne wore a hat proverb Brand America Skate again in Run a risk the Rapper's video No Trouble
- Hip Hop Producer Zaytoven released an anthology titled Make America Trap Again (2019), with cover art inspired by the Barack Obama "Hope" affiche.[97]
- Russian activists and artists Pussy Riot released a song titled Make America Dandy Again.[98]
- Metal band Thy Fine art Is Murder released a song called "Brand America Hate Over again" on their album Human being Target (2019). They as well sell a hat with the slogan "Make Deathcore Great Again".
Sports [edit]
- Then-Washington Nationals baseball outfielder Bryce Harper wore a lid saying "Make Baseball game Fun Once again" during a postgame interview in 2016.
Books and Publications [edit]
- Author Octavia E. Butler used "Make America Great Again" as the presidential campaign slogan for a character, Andrew Steele Jarret, in her 1998 dystopian novel, Parable of the Talents.[99] Jarret is described equally "a demagogue, a rabble-rouser, and a hypocrite [who] pulled religion and government together and cemented the link with coin from rich businessmen".[100]
- Author Andre Louis wrote and published "Make America Date Again",[101] a satirical book on dating and relationships.
Television [edit]
- John Oliver spoofed the slogan on his show Last Week Tonight with John Oliver in a segment defended to Trump, urging viewers to "Brand Donald Drumpf Again", in reference to the original ancestral name of the Trump family.[102] [103] The segment broke HBO viewership records, garnering 85 million views.[103]
- In the South Park episode "Where My Land Gone?" (2015), supporters of Mr. Garrison, who runs a campaign that is a parody of Trump'due south, are seen holding signs bearing the slogan.[104]
- In the Star Trek: Discovery episode "What'south By Is Prologue" (2018), Gabriel Lorca vows to "make the Empire glorious over again", a line that was compared to Trump by many reviewers.[105] [106] [107] [108]
Notes [edit]
- ^ Pronunciation used by Trump.[one]
References [edit]
- ^ The Telegraph (May 30, 2020). Donald Trump: 'MAGA loves the black people' responding to race protests (YouTube video). Consequence occurs at 0:00.
- ^ Schoen, Douglas (April 8, 2016). "Donald Trump saw what politicians ignored. And then he disrupted American politics". Fox News . Retrieved October 25, 2020.
- ^ Edwards-Levy, Ariel (November eighteen, 2015). "Americans Aren't Certain Anything In America Works Anymore". Huff Post . Retrieved November 5, 2018.
- ^ a b Melton, Marissa (August 31, 2017). "Is 'Make America Smashing Again' Racist?". Vox of America. Retrieved October 25, 2020.
- ^ a b Shamus, Kristen Jordan (January 24, 2019). "MAGA hats: Trump entrada swag or symbols of hate?". Detroit Free Press . Retrieved October 25, 2020.
- ^ a b c Abcarian, Robin (February 5, 2019). "MAGA hats and blackface are different forms of expression, but they share a sure unfortunate Deoxyribonucleic acid". Los Angeles Times . Retrieved October 25, 2020.
- ^ Rebecca Solnit (2018). Call Them by Their True Names: American Crises (and Essays). Haymarket Books.
Trump's slogan, 'Make America not bad again', seemed to invoke a return to a Never Never Land of white male supremacy, where coal was an awesome fuel, bluish-color manufacturing jobs were what they had been in 1956, women belong in the home, and the needs of white men were paramount.
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He will exist elected by local people who want to regain their lost freedoms and make America smashing again
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- ^ Hall, Louise (August 25, 2020). "Mike Pence mocked for spin on Trump election slogan". The Independent . Retrieved Dec 31, 2021.
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: CS1 maint: url-condition (link) - ^ Bremner, Jade (October 5, 2021). "Trump ridiculed for name of new PAC: Make America Great Once more, Once more". The Independent . Retrieved January 1, 2022.
{{cite web}}
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Holder also discusses the Trump slogan of 'Brand America Great Again', posing the question: 'when did y'all retrieve America was great?'
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- ^ Donald Trump [@realDonaldTrump] (September 2, 2018). "Brand AMERICA Neat AGAIN!" (Tweet). Retrieved September ii, 2018 – via Twitter.
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- ^ Massola, James (October 20, 2018). "Prabowo wants to 'make Republic of indonesia bang-up once again'". The Sydney Morning Herald . Retrieved October 20, 2018.
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External links [edit]
- Reagan at the 1980 GOP convention
Source: https://en.wikipedia.org/wiki/Make_America_Great_Again
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